Get Found by Google and by AI
Your SEO coach and consultant for WordPress and WooCommerce sites: SEO coaching, SEO audits, hands-on SEO work and a 1:1 SEO training course. Online or on site in Germany and across Europe, in English and German.
Four Ways to Work Together
Built around your goals, your site and your team, not around generic packages.
1:1 & Team SEO Coaching
Live sessions by screen share or on site, working on your own website.
- Clear strategy and priorities
- Keyword research, on-page SEO and SEO copywriting
- Technical SEO in WordPress: Yoast, schema, internal links, speed
- How AI search engines choose and cite content (generative engine optimisation, GEO)
Direct SEO Work
Done-with-you or done-for-you. I implement, and explain what I changed and why.
- SEO audit, technical checks and fixes
- Titles, meta descriptions, headings, snippets
- Structured data / schema basics
- Content optimised for search and AI answers
Structured 1:1 SEO Course
SEO training for beginners: 4 × 60 minutes, live on your own website, online. Practical from the first session.
- How search (including AI search) works
- Keywords and search intent
- SEO copy, technical SEO, off-page basics
- Bonus: 2 SEO books + 1 week of email support
Ongoing Coaching (Retainer)
Monthly sessions to keep your SEO moving in the right direction.
- Review rankings, traffic and AI citations
- Adjust priorities, plan the next sprint
- Implement new pages and improvements together
What You Walk Away With
A clear roadmap
What to do next, in what order, and why it matters.
Optimised key pages
Titles, snippets, structure and entities for Google and AI.
A cleaner site
Speed, images, internal links and schema, sorted.
More citations
Content more likely to rank and be mentioned by AI engines.
Practical SEO for People Who Want to Understand It
Founders & solopreneurs
With a WordPress or WooCommerce site to get found.
Marketers & content teams
Who need a framework and help implementing it.
Nonprofits & schools
Beginner-friendly SEO that works on a small budget.
Looking for a set-and-forget agency with no learning involved? I'm probably not the right fit.
Simple Process, One Contact
Free 20-minute intro call
We look at your site and goals, then pick the best fit: coaching, SEO work, the course, or a mix.
Deep-dive sessions or project start
Live on your site, or I analyse and implement and walk you through it.
Implementation & follow-up
We review the impact and adjust priorities.
Ongoing support (optional)
Monthly coaching or continued SEO work as needed.
Warren Laine-Naida
Digital strategist, teacher and author. WordPress and Drupal specialist since 2012, with 25+ years online. Author of SEO All You Need to Know (EN & DE), SEO & AI – A Practical Beginner's Guide, and the Only Online Marketing Book You Need series with Bridget Willard. Based in Germany, I teach SEO, WordPress, Google Ads and social media to small businesses, nonprofits and schools: 1:1 SEO training online, and SEO workshops in Dortmund, Bremen and beyond. Clients across Europe and North America.
Warren is a truly brilliant online business coach who not only has a wealth of expertise but is also brilliant at the 'little things'.Sonja Strahler, Partner, Ein Offener Blick
FAQ
Coaching vs. SEO work?
Coaching: I guide, and we implement together. SEO work: I implement directly and explain. Many clients combine both.
Is the 1:1 course right for me?
If you want a structured 4-hour program on your own site covering keywords, copy, technical SEO and AI search, yes.
Only WordPress?
The focus is WordPress and WooCommerce. Other setups can be discussed case by case.
What is GEO (generative engine optimisation)?
GEO means making your content easy for AI tools like ChatGPT, Perplexity and Google AI Overviews to find, understand and cite. It builds on good SEO: clear structure, useful answers and schema markup.
English or German?
Both. Sessions and materials are available in either language.
How does AI search fit in?
We look at how ChatGPT, Perplexity and Google AI Overviews choose and cite content, and how to structure your pages so you get mentioned.
Ready to Make Search Work for Your Business?
Book a free 20-minute call. We'll look at your site, your goals and the best way to work together.